Everything Opteno does, and what it deliberately does not
Five areas, one job: turn the money going out of your Google Ads account into a per-product answer, and then make that answer actionable without ever changing anything behind your back.
The five areas
Each has its own page, with the mechanics and the limits written down.
Profit dashboard
Ad spend, revenue, cost of goods, refunds, ROAS, POAS and net profit on one row per product — with a reason printed wherever a number cannot be computed.
- POAS beside ROAS, always
- Rolling 7, 14 and 30-day windows
- Variant, country and market breakdowns
Google Ads exclusions
Stop paying for products that lose money: exclude their offers from Performance Max asset groups, previewed against Google before anything is applied.
- Per-offer, not per-campaign
- A dry run before you commit
- Reversible
Automations
Profit rules that run on a schedule and prepare the changes they imply — then stop, because anything that touches your store waits for a person to approve it.
- Thresholds on the numbers you already use
- Schedules from hourly to monthly
- Approval-gated actions
Competitors and imports
Track competing Shopify storefronts, see what they sell and in what order, and copy the products worth carrying into your own catalogue as drafts.
- Public catalogue data only
- Best-seller order where the store exposes it
- Import into your own catalogue
Markets and prices
The same product earns in one market and loses in the next. See profit per market, publish where it belongs, and change a price with the figures it started from recorded.
- Profit by country and by market
- Publish where it belongs
- Two ways to change a price
See which products are losing you money
Connect Shopify and Google Ads in under five minutes. From $59 a month, cancel whenever you want, and no change to your store or your campaigns without your approval.