About
Why we built Opteno
Because the question “is this product actually profitable once cost of goods, refunds and ad spend are counted?” is hard to answer in Shopify, impossible to answer in Google Ads, and the usual answer is a spreadsheet that is out of date by the time it is finished.
The gap it was built to close
Google Ads knows what you spent and what it thinks you earned. It has never seen what a unit costs you, so its ROAS treats a 25% margin and a 65% margin as the same thing.
Shopify knows the cost side and nothing about the advertising. So the answer lives in two systems that never meet, and it is rebuilt by hand at the end of every month — after the money has been spent.
Opteno exists to join those two and to do nothing else. It is not a general analytics suite and it does not want to be your reporting layer. It answers one question, per product, continuously.
Who builds it
B. Lahcen
Founder & CEO
Opteno is built by the person who needed it: a Shopify merchant running Google Ads, rebuilding the same profit-per-product spreadsheet at the end of every month and finding out too late which products had been losing money all along.
That is why the product answers one question rather than twenty, and why nothing it does reaches your store or your ad account without someone approving it first.
Opteno is operated by Ksel Technology Limited, a company registered in Hong Kong under number 76991590. Its registered address is Unit B, 3/F., Kai Wan House, 146 Tung Choi Street, Mongkok, Kowloon, Hong Kong, and the servers holding your data are in France.
Anything you want to ask — about the product, your data, or the terms — goes to [email protected] and reaches a person who reads it.
The rules it is built to
Nothing changes without a person
Every write to Shopify or Google Ads is staged as a proposal and applied only when someone holding that permission approves it. Automations decide what to propose; they never decide what ships. This is a design constraint, not a setting to be switched off.
A number we cannot stand behind is not shown
Where an input is missing — a variant with no cost, a day with no exchange rate — Opteno reports the figure as unavailable and names what is missing. It does not print a zero and it does not estimate. An average that quietly includes a guess is worse than no average.
The limits are written down
Every feature page on this site carries a list of what that feature does not do. There is no Meta integration, no campaign pausing, no automatic exchange-rate feed and no AI rewriting of your listings. Saying so is cheaper than being found out.
No borrowed credibility
There are no customer logos on this site, no testimonials, no review scores and no “average uplift” figure — because Opteno is in early access and has not measured one. When merchants agree to be named, their names and their figures will go here and you will be able to check them.
Who operates it
Opteno is a product of Ksel Technology Limited, registered in Hong Kong under company number 76991590, at Unit B, 3/F., Kai Wan House, 146 Tung Choi Street, Mongkok, Kowloon, Hong Kong.
The application runs on servers operated by Contabo GmbH in Lauterbourg, Grand Est, France.
That is the entity you contract with, and it is the same entity named in the terms, the privacy policy and the structured data on this site. It is on this page so you do not have to open a legal document to find out who is on the other side.
Where the product is today
Opteno is being rolled out to a first group of Shopify merchants. Every workspace starts on the free trial and the prices on the pricing page are the ones it is sold at. The trial runs for 30 days from the day you create your workspace. No credit card is required to start it, and you are never charged unless you choose a paid subscription yourself.
Features are added in public and their limits are published alongside them. If something on this site turns out to overstate what the product does, tell us and we will correct the page.
Talk to us
[email protected] reaches a mailbox on our own mail server that a person reads. There is no chat widget on this site and no telephone queue.
If Opteno is not the right tool for what you are doing — most often because your spend is on Meta rather than Google — we would rather tell you that in a reply than after you have paid for a month.
See which products are losing you money
Connect Shopify and Google Ads in under five minutes. From $14.99 a month, cancel whenever you want, and no change to your store or your campaigns without your approval.