Markets and prices
The same product does not earn the same everywhere
Profit split by country and by market, the ability to publish or withdraw a product per market, and price changes that keep a record of the numbers they started from.
What you get
Each of these is behaviour the product has today.
Profit by country and by market
Shipping, duties, returns and competition differ by market, and so does the profit on an identical product. The breakdown is the same arithmetic as the main dashboard, one level down.
Publish where it belongs
Publish or withdraw a product per market, from the same place you can see whether that market is paying for it.
Two ways to change a price
Override the price for one variant in one market’s price list, or change the base price. Both go to Shopify; neither touches anything else.
A snapshot with every change
Every price change stores the ad spend, revenue, net profit, cost of goods, gross margin, ROAS, POAS, units and exchange rate of the 30 days before it. Weeks later you can judge the experiment against the figures it actually started from instead of remembering them.
Honest about what Shopify confirmed
Writes are asynchronous. The interface shows a change as applying, then as applied or failed — and where Shopify never confirms, it says the outcome is unknown and tells you to check the store rather than retrying blindly.
How it works
- Markets, regions, currencies and price lists are read from Shopify on each sync.
- A publication or price change is queued rather than written inline.
- Opteno snapshots the product’s last 30 days at the moment the change is made.
- A worker performs the write against Shopify and records the outcome.
- The result — applied, failed, or unconfirmed — is shown against the change.
What it does not do
Written down so you can decide with the limits in front of you rather than after you have connected.
- Markets themselves are read from Shopify and are not edited in Opteno; create and configure them there.
- Price changes need the Shopify scopes that permit them; without those, Opteno says so up front.
- A snapshot is a record, not a controlled experiment: it does not prove the price change caused what followed.
The rest of the product
Profit dashboard
Ad spend, revenue, cost of goods, refunds, ROAS, POAS and net profit on one row per product — with a reason printed wherever a number cannot be computed.
Google Ads exclusions
Stop paying for products that lose money: exclude their offers from Performance Max asset groups, previewed against Google before anything is applied.
Automations
Profit rules that run on a schedule and prepare the changes they imply — then stop, because anything that touches your store waits for a person to approve it.
Competitors and imports
Track competing Shopify storefronts, see what they sell and in what order, and copy the products worth carrying into your own catalogue as drafts.
See which products are losing you money
Connect Shopify and Google Ads in under five minutes. From $59 a month, cancel whenever you want, and no change to your store or your campaigns without your approval.