Demo

See what the dashboard actually shows you

The screen below is Opteno’s product performance view, drawn with example figures rather than a customer’s data. Every number in it is computed with the formulas the product uses, so it cannot show arithmetic the app would not.

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Product performance · last 30 days
  • €6,590Ad spend
  • €29,140Revenue
  • €17,600Cost of goods
  • +€4,950Net profit
  • 4.42×ROAS
  • 1.75×POAS
Five example products with their ad spend, revenue, ROAS, POAS and net profit over the last 30 days.
ProductAd spendRevenueROASPOASNet profit
Everyday Denim Jacket4 variants€1,240€9,9208.00×4.16×+€3,918
Coastal Cedar Board2 variants€860€4,7305.50×2.92×+€1,647
Merino Crew Knit — Navy6 variants€2,000€8,0004.00×0.88×−€240
Harbour Canvas Tote3 variants€1,510€4,5303.00×0.91×−€130
Aurora Linen Shirt5 variants€980€1,9602.00×0.75×−€245
Example figures, not a customer’s data. The account totals look healthy — 4.42× ROAS, +€4,950 kept — while 3 of the 5 products lose money.

What the example shows

  1. Step 1: The account totals look fine

    Revenue against spend gives a healthy blended ROAS, and the account is profitable overall. This is the number most dashboards stop at, and it is the reason a problem can run for months.

  2. Step 2: Then cost of goods comes off

    POAS divides what is left after cost of goods by the same ad spend. Its break-even is 1.00×. The account total stays above it — which is exactly why the average is not the answer.

  3. Step 3: The product level disagrees with the account

    Three of the five products are below their break-even and are being funded by the other two. Two of those three have a perfectly respectable ROAS, which is how they went unnoticed.

  4. Step 4: Open a row and it keeps going

    The same arithmetic is available per variant, per country and per Shopify market, over rolling 7, 14 and 30-day windows.

  5. Step 5: Then you can act on it

    Draft the product in Shopify, or exclude its offers from the Performance Max asset groups they sit in — planned, previewed against Google, and applied only once a person approves.

There is no recorded video yet

Opteno is in early access and we have not published a screen recording. Rather than leave a “coming soon” player on the page, this page shows the real view rendered from real formulas.

If you would rather be walked through your own account, write to [email protected] — it is read by a person, and we will say honestly whether Opteno fits what you are doing before you connect anything.

Before you connect anything

  • 30-day free trial, no credit card required
  • Both connections use the provider’s own sign-in; we never see a password
  • Nothing is written to Shopify or Google Ads without your approval
  • Disconnect at any time, from Opteno or from Google and Shopify directly

See which products are losing you money

Connect Shopify and Google Ads in under five minutes. From $14.99 a month, cancel whenever you want, and no change to your store or your campaigns without your approval.

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Demo — Opteno