Free tool
ROI calculator
See what your Google Ads spend is really returning once cost of goods comes off, and what reaching a target of your own would be worth per month. It runs in your browser and asks for no email address.
Calculator
Your ROAS
1.50×
Revenue ÷ ad spend — what the ad platform reports.
Your POAS
0.97×
Gross profit ÷ ad spend. Break-even is 1.00×; below it the advertising is not paying for itself.
POAS at your target ROAS
1.43×
The same margin, applied to the ROAS you typed above.
Extra gross profit per month at that target
€4,550
On the same ad spend, after cost of goods. Zero when the target is at or below where you already are.
Keep every money field in the same currency; the ratios do not depend on which one.
The maths
- Gross profit
- Revenue × (1 − cost of goods %)
- ROAS
- Revenue ÷ ad spend
- POAS
- Gross profit ÷ ad spend — break-even at 1.00×
- Extra gross profit at your target
- (Target ROAS − current ROAS) × ad spend × (1 − cost of goods %)
VAT is excluded throughout, and gross profit here covers product cost only — not shipping, transaction fees or returns. For a figure that includes those, use the break-even ROAS calculator, which asks for them directly.
Why there is no “average uplift” figure on this page
We have not measured one
Opteno is in early access. We have no published customers, so we have no average first-month improvement to quote — and a projection built on a number we invented would make every figure above it worthless. When we have measured one across real accounts, it will appear here with the sample size beside it.
What Opteno does instead of promising a number
It joins your Shopify orders, refunds and cost-per-item to your Google Ads spend per product offer, and shows ROAS, POAS and net profit per product, variant, country and market over rolling 7, 14 and 30-day windows. Where an input is missing it names it rather than guessing. What you do with that is the part that moves the number, and it is yours.
If you want to see the shape of it first, the demo page walks the dashboard through a worked example where the account totals look healthy and three of five products are losing money.
See which products are losing you money
Connect Shopify and Google Ads in under five minutes. From $14.99 a month, cancel whenever you want, and no change to your store or your campaigns without your approval.