Alternatives
TrueProfit alternatives for tracking Google Ads profit per product
If most of your ad spend is on Google Ads and you need profit per product, the TrueProfit alternatives to compare are Opteno, ProfitFinder (Everything plan), Bloom Analytics (Grow plan) and ProfitOne (Pro plan). Selvra OS fits if you want POAS per campaign and a tool that proposes budget and keyword changes. If you also advertise on Meta and TikTok, BeProfit, Profit Calc and Bloom cover more channels — and so does TrueProfit, which may make staying the right choice.
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What TrueProfit is, and who should stay with it
Stay with TrueProfit if your ads run on several platforms and you want one net-profit figure that also counts shipping, payment fees and taxes. It calls itself “a Net Profit Analytics platform that lives up to its name”.
Its Shopify listing says it tracks cost of goods, shipping, transaction fees, taxes and custom costs, syncs ad spend from Facebook, Google, TikTok, Bing, Snapchat and Amazon, and reports “Product-level & ad-level Net profit”. It has been on the Shopify App Store since July 2019. Its listing also offers TrueProfit MCP to connect profit data to ChatGPT and Claude.
Plans are Basic $35 a month (300 orders), Advanced $60 (600 orders, the first with Product Analytics), Ultimate $100 (1,500) and Enterprise $200 (3,500), each with a 14-day free trial. Orders above the allowance cost $0.07 to $0.30 each depending on plan, with the surcharge capped at $300 to $1,000, and each store needs its own plan.
Look elsewhere if most of your spend is in Google Shopping or Performance Max and you want to act on individual products there, or if fees for orders above your plan's allowance make up a large share of your bill. For the two side by side, see opteno.app/compare/opteno-vs-trueprofit.
Quick comparison, as listed on 29 September 2026
Opteno and ProfitFinder's Everything plan list the lowest monthly price for per-product profit with Google Ads spend synced: $14.99 a month (ProfitFinder also offers Everything at $120 a year). Only Opteno and Selvra OS list changes they can make in Google Ads. Figures are from each tool's own page, in US dollars, on monthly billing.
TrueProfit
Ads: Facebook, Google, TikTok, Microsoft (Bing), Pinterest, Snapchat, Amazon. Per product: from Advanced ($60). Price: from $35 for 300 orders; $0.07–$0.30 per order above the allowance, capped. Trial: 14 days.
Opteno
Ads: Google Shopping and Performance Max only. Per product: yes, per product offer. Price: $14.99 per store, less from two stores; no order tiers. Trial: 7 days, card required. Google Ads: offer exclusions, after approval.
Selvra OS
Ads: Google Ads (no other ad platform listed). Per product: not listed; POAS is reported per campaign. Price: $39.99, one plan. Trial: 14 days. Google Ads: budget cuts, pauses and negative keywords, approved or automatic.
ProfitFinder
Ads: Google Ads and Meta. Per product with ad spend: Everything plan ($14.99, or $120 a year); Free and Micro list product-level margins without ad-spend sync. Price: free plan (7 days of data); paid from $4.99. Trial: 7 days.
Bloom Analytics
Ads: Meta, Google, TikTok, Pinterest, Snapchat, Reddit, Amazon. Per product: Grow plan ($40). Price: free plan (7 days of data); paid from $20, unlimited orders. Trial: 14 days.
ProfitOne
Ads: Meta, Google, TikTok, Snapchat. Per product: Pro plan ($99, up to 3,000 orders). Price: from $15 (500 orders). Trial: 7 days.
BeProfit
Ads: Facebook, Google, TikTok, plus Amazon. Per product: Basic plan ($49, 450 orders). Price: up to $249 for unlimited orders and shops. Trial: 14 days.
Profit Calc
Ads: Facebook, Google, Bing, TikTok, Snapchat, Pinterest. Per product: reports “by order, product, or store”. Price: $39 (500 orders) to $249 (unlimited). Trial: 15 days.
Opteno: Google Ads profit per product offer
Opteno is built only for Shopify stores advertising on Google Shopping and Performance Max: “See real profit per product and per market — after cost of goods, refunds and ad spend.”
It joins Google Ads spend to Shopify orders through the product offer identifiers Google reports spend against, and shows spend, revenue, cost of goods, refunds, ROAS, POAS and net profit per product over 7, 14, 30 and 60 days, by variant, country and market. Spend it cannot tie to a product is shown as unattributed. Its only Google Ads write is excluding or including a product offer in a Performance Max asset group, applied after a person approves; it never changes budgets or bids or pauses campaigns. It has an MCP server and a REST API.
Its limits: no Meta, TikTok or Amazon ads; net profit is revenue minus cost of goods minus ad spend, with no line for shipping or payment fees; and it is a new product with no published customer count, reviews or ratings.
Selvra OS: POAS per campaign, with an approval queue
Selvra OS suits a Google Ads merchant who wants profit judged per campaign and fixes proposed. It calls itself “Google Ads profit optimisation for Shopify merchants”, for merchants “spending £3k–£50k/month on Google Ads”.
It calculates POAS for every campaign daily (its example dashboard shows Search, Shopping and Display campaigns), labels each figure with a margin-confidence tier, and queues changes such as “budget reduction, campaign pause, negative keyword” for approval or runs them automatically if you allow. Pick it for Search-heavy accounts or budget actions; pick Opteno to see which products inside Shopping and Performance Max lose money.
ProfitFinder: the lowest listed price for Google and Meta spend beside product profit
ProfitFinder is the cheapest way here to see Google Ads and Meta spend beside profit per product. Its listing says it “combines revenue, product costs, shipping, fees, and ad spend to show true profit at both store and product level”. Like Opteno it is new, listed since May 2026, and the listing does not say how Google Ads spend is assigned to products, so check that in the trial.
Bloom Analytics: flat plans with unlimited orders
Bloom suits stores selling on Shopify and Amazon that want a price that does not rise with orders; it “shows the true profit you’ve earned and the channels that actually drive it”. Grow ($40) adds “Product Profits and ROAS”, Amazon ads and sales, and MCP connectors for Claude and ChatGPT; Flourish ($80) adds attribution and “Country ROAS & Profit”. Listed since 2024.
ProfitOne: product and variant profit, with EU VAT
ProfitOne suits EU and UK stores on several ad platforms that need VAT inside profit: “Real-time net profit, ad ROAS, COGS, shipping & EU VAT analytics”. Growth ($35) adds “In-depth campaign ROAS & POAS”; product and variant profit needs Pro ($99). Listed since 2025.
BeProfit: many shops, many platforms
BeProfit suits brands with several shops and platforms, Amazon included: “Real-time analytics software for multichannel brands”. Ultimate ($149) adds UTM attribution and LTV cohorts; Plus ($249) adds unlimited shops and API access. Listed since 2020.
Profit Calc: all its ad integrations on every plan
Profit Calc suits dropshipping and multi-currency stores: “Know your real profit instantly. Automatic profit calculations, ad spend sync and powerful analytics”. It connects AliExpress, CJ Dropshipping, Printful and Printify, supports VAT and cash on delivery, and every plan has the same features. Listed since 2019.
What one store with 800 orders a month would pay
Example only, from listed monthly prices on 29 September 2026: at 800 orders a month, one store pays between $14.99 and $100 a month for the cheapest plan that lists per-product profit with ad spend synced. Several tools list annual discounts, which are not included here.
- Opteno: $14.99, per store with no order tiers
- ProfitFinder Everything: $14.99, no order cap listed
- Selvra OS: $39.99, one plan (per campaign, for reference)
- Bloom Analytics Grow: $40, unlimited orders
- Profit Calc Growth: $79, up to 1,500 orders
- ProfitOne Pro: $99, up to 3,000 orders
- BeProfit Pro: $99, as Basic covers 450 orders and Pro 900
- TrueProfit Advanced: $100, which is $60 plus 200 extra orders × $0.20; the same as Ultimate's flat $100 for 1,500 orders
Price is not the whole comparison: TrueProfit, ProfitFinder, Bloom, ProfitOne, BeProfit and Profit Calc all list shipping and fees among their costs, and all of them cover more ad platforms than Opteno. Opteno's net profit subtracts only cost of goods and ad spend from revenue.
How to choose
Step 1: Start from your channel mix
Nearly all spend on Google Ads: Opteno or Selvra OS. Google and Meta: ProfitFinder, ProfitOne or Bloom. Amazon as well: TrueProfit, BeProfit or Bloom.
Step 2: Choose product level or campaign level
Performance Max reports per campaign, so a healthy campaign can hide losing products. Example: one product inside a campaign that looks healthy overall: $1,000 revenue after refunds, $700 cost of goods and $350 ad spend is a ROAS of 2.86× but a POAS of 0.86× and a $50 loss. A campaign total blends it with the products that pay for it; a per-product view shows it on its own.
Step 3: Match the pricing model to your volume
Order tiers (TrueProfit, BeProfit, Profit Calc, ProfitOne) rise with sales. Bloom lists unlimited orders; Selvra OS has one flat plan. Opteno charges per store, cheaper per store as you add stores: three cost $29.97 in total.
Step 4: Read the trial terms
Listed trials run from 7 to 15 days, and ProfitFinder and Bloom also have free plans. Opteno’s 7-day trial needs a card and charges from day 8 unless you cancel.
Step 5: Check what it can change in Google Ads
Reporting only, or proposals too? Selvra OS can cut budgets, pause campaigns and add negative keywords; Opteno only excludes or includes product offers, after approval.
Frequently asked questions
What is the best TrueProfit alternative for Google Ads?
It depends on the level you need. For profit per product inside Shopping and Performance Max, Opteno; for POAS per campaign with budget proposals, Selvra OS; for Google and Meta together at a low price, ProfitFinder. On many platforms, TrueProfit may still fit best.
Is there a cheaper alternative to TrueProfit?
On listed prices, yes. ProfitFinder’s Everything plan and Opteno cost $14.99 a month for one store, against $60 a month for 600 orders, plus $0.20 for each order beyond that, for TrueProfit's first plan with Product Analytics. Compare like for like: TrueProfit’s net profit also counts shipping, transaction fees and taxes.
Does TrueProfit track Google Ads?
Yes. TrueProfit syncs Google Ads spend alongside Facebook, TikTok, Microsoft (Bing), Pinterest, Snapchat and Amazon, and reports product-level net profit from its Advanced plan ($60) upward. Tools differ in how spend is assigned to products and whether they can act in Google Ads.
What is POAS?
POAS (profit on ad spend) is revenue minus cost of goods, divided by ad spend. Its break-even is 1.00× for every product, so a product below it loses money whatever its ROAS.
Can I run Opteno alongside TrueProfit?
Yes. Opteno adds no script, pixel or theme change; setup is two OAuth connections, to Shopify and to Google Ads. You would pay for both, so use the 7-day trial to judge whether the per-product view adds enough.
Does Opteno track Meta or TikTok ads?
No. Opteno covers Google Ads (Shopping and Performance Max) only. If much of your spend is on Meta or TikTok, TrueProfit, BeProfit, Profit Calc, ProfitOne or Bloom fit better.
Sources and read dates
- TrueProfit: apps.shopify.com/trueprofit and trueprofit.io/pricing
- Selvra OS: selvraos.com
- ProfitFinder: apps.shopify.com/profitfinder
- Bloom Analytics: bloomanalytics.io/pricing and apps.shopify.com/bloom-analytics
- ProfitOne: apps.shopify.com/profitone
- BeProfit: apps.shopify.com/beprofit-profit-tracker
- Profit Calc: apps.shopify.com/profit-calc
- All competitor pages read on 29 September 2026; Opteno facts from this site’s pricing, features, FAQ, how-it-works and developers pages
See which products are losing you money
Connect Shopify and Google Ads in under five minutes. From $14.99 a month, cancel whenever you want, and no change to your store or your campaigns without your approval.