Guides to Google Ads profit for Shopify stores
Step-by-step guides for Shopify merchants on Google Ads: profit per product, Performance Max reporting, break-even ROAS, cost of goods and product exclusions — each with a worked example.
All guides
How to add cost per item in Shopify so ad profit can be calculated
Open the product, open each variant and fill Cost per item. For many products use Shopify’s bulk editor or a CSV import. Steps, what to enter, and checks.
How to ask Claude about your Google Ads profit per product (MCP)
Add https://mcp.opteno.app/mcp to Claude as a custom connector, sign in with OAuth, and ask which products lose money on Google Ads, from your own Opteno data.
How to convert Google Ads spend into your store currency, and why a monthly average rate is wrong
Convert each day’s Google Ads spend at that day’s exchange rate, then sum. An average rate misstates spend and moves profit between days; a month-to-date average rewrites days already reported.
How to get cost of goods into your Google Ads profit numbers
Two routes: add cart data and a cost_of_goods_sold feed attribute so Google Ads reports gross profit, or join ad spend to Shopify cost per item outside Google.
How to exclude unprofitable products from Performance Max
Exclude a product from Performance Max by setting its item ID to Excluded in each asset group's listing groups. How to pick losers, the steps and the limits.
How to see Google Ads profit by country and Shopify market
See Google Ads profit by country: match each offer ID's feed country to Shopify order countries, fold UK into GB, convert spend daily, then sum per market.
How to see profit per product in Performance Max
Google Ads shows cost and conversion value per product in Performance Max; profit needs cart data and COGS, or a join to Shopify. Three ways, with a worked POAS example.
See which products are losing you money
Connect Shopify and Google Ads in under five minutes. From $14.99 a month, cancel whenever you want, and no change to your store or your campaigns without your approval.